Meet the color-loving Austinite who has turned her love of sprinkles into a business

Thanks, in part, to the trend of unicorn food and other “internet foods,” Austin has its own sprinkle maker.

This unicorn sprinkle mix is one of many that Austinite Rosie Pierce sells on her website, Neon Yolk. Contributed by @neonyolk

Rosie Pierce is a local baker who runs a sprinkles company called Neon Yolk, which specializes in contemporary, custom-made sprinkles that are created around certain themes or colors.

Rosie Pierce and her husband Joseph run a company called Neon Yolk. Contributed by Neon Yolk.

Like Rachel Johnson, the author of a new book called, “Unicorn Food,” Pierce says that she was inspired by 1990s designer Lisa Frank. “Trapper Keepers, stickers, pencils, I had it all,” Pierce says. “It was definitely nostalgic for me, and I wanted to invoke that same feeling of fun, happiness and playfulness in our company.”

Here’s one of her popular (and ASMR-friendly) videos on Instagram:

View this post on Instagram

Mermaid 🧜‍♀️ Dream Sprinkle Mix 🎥

A post shared by Neon Yolk (@neonyolkshop) on

Pierce says she thinks unicorns have captivated us not just because of the nostalgia. “I think everyone loves unicorns because they represent something that’s unique and special, and that’s how we see ourselves,” she says. “More than ever we’re sharing our daily lives online, and fun, colorful foods provide us the opportunity to spread some sunshine to our friends and followers.”

Pierce created a special unicorn mix for Johnson’s book, and you can buy it — as well as dozens of other mixes that cost about $5 each — through her website, neonyolk.com.

Contributed by @neonyolk

Contributed by @neonyolk