Can this California barbecue company disrupt the brisket delivery business?

The California-based BBQ Hero launched in early 2017 with one mission: To sell ribs to people who “live far from the barbecue capitals across the nation.”

BBQ Hero has added smoked brisket to its mail-order product line. We’re tasting it in a livestream today on Austin360’s Facebook page. Addie Broyles / American-Statesman

The press release explains: “BBQ Hero lives up to their name saving all of us in BBQ exile with their simple heat and eat barbecue.” The ribs have been so popular, the company says, that they’ve added smoked brisket to the product line-up and shipped out samples to food writers.

We have one of the samples and are going to try it in today’s Facebook livestream around noon. The meat is heating in the oven, as we speak, and I already have some thoughts on the sauce (“Is that ketchup I smell?”) and the reheating instructions (“Wait, I’m supposed to pour the sauce in the pan, then slice the cold brsiket, then put the meat back in the pan? I thought the press release said it was already cut!”).

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For comparison, Rudy’s mail-order brisket costs $120 with a $9 shipping fee. Louie Mueller’s 6- to 7-pound brisket costs $280, with free shipping. La Barbecue’s brisket costs $190 with a $10 ground shipping fee. The Salt Lick’s online briskets are smaller than the others, and they cost $60, which is similar to the price and size of the brisket from Black’s.