Blue Bell knows that wedding season is upon us.
To celebrate, the Brenham-based ice cream maker has brought back its Groom’s Cake ice cream and launched a new flavor: Bride’s Cake.
The Groom’s Cake — chocolate ice cream with chocolate cake pieces, chocolate-coated strawberry hearts, strawberry sauce and chocolate icing — dates back to 2009, several years before a recall that nearly closed the business entirely. The company has been bouncing back in the past year, releasing new flavors every few months, including this new Bride’s Cake, which is almond ice cream with white cake pieces and an amaretto cream cheese icing swirl
“We have heard from fans who serve Blue Bell Ice Cream at their weddings in place of the traditional cake. Now you can have both,” Jenny Van Dorf, Blue Bell public relations manager, said in a release. “Our Bride’s Cake, with its almond ice cream and amaretto cream cheese icing swirl, was inspired by popular wedding cake flavors. And the tasty cake pieces are the perfect addition. ”
Blue Bell ice creams are sold in hundreds of stores across Texas, but not all stores carry all flavors. These wedding-themed flavors will be available for a limited time.