When I was a kid in the 80s and 90s, we definitely bought into the fake butter craze. I even remember some fat-free butter spray that I used to use on toast. I’m pretty sure whatever liquid was in that bottle is no longer classified as food, but one Austin food entrepreneur wants to bring back the spray.
(Wait, wait. *presses earpiece firmly in ear to make sure she’s hearing correctly* Actually, sources are now reporting that, despite many years of real food activism and a national pushback against artificial flavors, I Can’t Believe It’s Not Butter is, indeed, still selling fat-free butter spray for your eating pleasure.)
If you are one of those millions of Americans who doesn’t want anything to do with a bright yellow bottle of butter-like spray but would still like to spray fat from time to time, you might be interested in the Biem, a new product from Austin entrepreneur Doug Foreman.
From a release:
Two years in the making (and set to ship to consumers, beginning mid-November), the Biem Butter Sprayer is a first-of-its-kind kitchen tool that lets users convert a stick of real butter from solid to liquid spray in seconds. The new hand-held device gives users a much more efficient way to use and enjoy real butter in a way not possible before. The Biem does so by using its proprietary touch-controlled design, motion-detecting technology and without any chemical propellants.
Foreman has a number of food hits under his belt, including Beanitos and Guiltless Gourmet, but this new venture landed him a spot on Shark Tank last week, where he made a $500,000 deal with Lori Greiner.
The product is only available online at BiemSpray.com for now, and it costs $129. According to the site, the first Biems will ship on Nov. 30.
That price seems way high in my mind, but I bet Greiner will help get that price below $100 soon. Still too high for my culinary budget but at least spray butter fanatics have options beyond what’s currently in stores.
(No one asked for my two cents on this, but I also have to point out what a terrible name Biem is. Say it outloud and you might agree.)